parker.

Recognized for its feminine silhouettes and effortless day-to-night appeal, Parker New York evolved into a more expansive brand while remaining true to its signature aesthetic. The relaunch introduced cohesive, thoughtfully designed collections that included sportswear, offering a refined wardrobe for the modern woman.

I led the design team in to elevate core brand aesthetic through refined fit development, textile selection, and collection cohesion. Each season balanced wearability and sophistication, creating a unified story that redefined modern femininity with ease.